Tuesday, February 18, 2020

Marketing Report Essay Example | Topics and Well Written Essays - 500 words

Marketing Report - Essay Example Product decisions involve choices on brand names, features, quality and design, packaging, warranties and the services that will come along with product offering (Jobber, 2013). The perfect product must be of value to the consumer. It must be what they want exactly. A feedback system is necessary to know the customers’ satisfaction and also get the thoughts of the customers. The Amanzi Tea is a cafà © that specializes in bubble tea, beverages and desserts. It uses the social media, twitter and facebook, as a platform for advertisement and consumer feedback. This category involves decisions regarding list price, discounts, credit terms and payment periods (Jobber, 2013). The price needs to be competitive, not necessarily the cheapest, since the quality of services are tied to the price charged. The price must also ensure profitability of the business (CIM, 2009). Amanzi Tea is a middle-class cafà ©, and its prices are relatively high. Furthermore, they charge extra for additional flavor shots. Take away services are available too. This is how a company presents their product and communicates to consumers what the product offers. It deals with choices on advertisements, personal selling, direct and internet marketing, sales and promotions, and public relations (Jobber, 2013). The main aim is usually to try and give the consumer a reason to choose your product over similar products from competitors. Aside from quality beverages and accompaniments, Amanzi Tea provides free WiFi to its customers. This might be common in many other cafes, but it sure does give Amanzi Tea an edge over a few other restaurants (Amanzi Tea 2014). This involves choices regarding distribution channels and their management, location of outlets, methods of transportation and inventory levels to be held (Jobber, 2013). The location of an outlet must be convenient to the customer base. Amanzi Tea is located in Marylebone, London,

Monday, February 3, 2020

Fahad Analysis Draft 1 Essay Example | Topics and Well Written Essays - 1000 words

Fahad Analysis Draft 1 - Essay Example The poem consists of four stanzas of five lines each; the rhythm of the poem is ABAAB. The poem has a strong masculine tone, it does not contain much emotion, and exception is the last line where he writes ‘sigh’. With the subject of choosing between two roads Frost symbolizes the fact of life that in life you have to choose between who possibilities, and what you choose shapes your life entire. The title of this poem actually explains a lot about what this poem is, what are the main themes discussed. The author shows through the title that he is not talking about how took a particular road or a major life decision, but in reality he talks about the aspect of ‘lost opportunities’. He highlights the fact that how if you choose a path or make a decision you give up on experiences you could have experienced if you had taken the different path. It mainly talks about the complexities of choice and how even if you want to travel on both roads how life brings you to a point where you have to choose between the two, and then live with the decision. The poet has paid special attention to nature while writing this poem. He in many different ways tries to incorporate nature. He uses words like ‘yellow’ and ‘grassy’ to paint a picture of the surroundings. The poem starts off with the mention of roads, how the person is standing in a forest and he has to choose between two roads. He uses this figure of speech to paint a picture of a person who has to make a decision in his life. He is not literally talking about which road to take but he symbolizes the roads as the choices a man has in his life. He talks about how both those roads and choices look the same to him. In line four he talks about how only when we have chosen a path or made a decision we realize the consequences of our decisions. He expresses his sorrow that he has to choose between