Marketing Report Essay Example | Topics and Well Written Essays - 500 words

Marketing Report - Essay Example Product decisions involve choices on brand names, features, quality and design, packaging, warranties and the services that will come along with product offering (Jobber, 2013). The perfect product must be of value to the consumer. It must be what they want exactly. A feedback system is necessary to know the customers’ satisfaction and also get the thoughts of the customers. The Amanzi Tea is a cafà © that specializes in bubble tea, beverages and desserts. It uses the social media, twitter and facebook, as a platform for advertisement and consumer feedback. This category involves decisions regarding list price, discounts, credit terms and payment periods (Jobber, 2013). The price needs to be competitive, not necessarily the cheapest, since the quality of services are tied to the price charged. The price must also ensure profitability of the business (CIM, 2009). Amanzi Tea is a middle-class cafà ©, and its prices are relatively high. Furthermore, they charge extra for additional flavor shots. Take away services are available too. This is how a company presents their product and communicates to consumers what the product offers. It deals with choices on advertisements, personal selling, direct and internet marketing, sales and promotions, and public relations (Jobber, 2013). The main aim is usually to try and give the consumer a reason to choose your product over similar products from competitors. Aside from quality beverages and accompaniments, Amanzi Tea provides free WiFi to its customers. This might be common in many other cafes, but it sure does give Amanzi Tea an edge over a few other restaurants (Amanzi Tea 2014). This involves choices regarding distribution channels and their management, location of outlets, methods of transportation and inventory levels to be held (Jobber, 2013). The location of an outlet must be convenient to the customer base. Amanzi Tea is located in Marylebone, London,